New Bata Shoe Store at Taltola, Khilgaon
Bata Shoe Company (Bangladesh) Ltd. has recently opened a new family store at Taltola, Khilgaon, Dhaka, which is very busy commercial place. Bata Bangladesh has opened this store to satisfy the growing needs of the target customer groups in the locality.

Mr. Kumar Nitesh, Managing Director of Bata Shoe Company (Bangladesh) Ltd. officially inaugurated this new shop. Senior officials of Bata Bangladesh’s Retail, Advertising & Merchandising team were present there with distinguished guests to grace the program.

This internationally designed shop having 2,000 sq-ft area has all Bata brands like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner and Bubblegummers exclusively to cope up with the increasing demand of the customers.
Bata Shoe Store opened at Goran, Dhaka
A new Bata Shoe store recently opened at Goran, Dhaka. The store is in family concept and located in very important area of Dhaka capital City. As per increasing need of the target customer group, Bata Bangladesh opened this new internationally designed shop.

Managing Director of Bata Bangladesh, Mr. Kumar Nitesh formally opened this new shop. Other officials of the company were present there during the ceremony.

This internationally designed store has 2,000 sqft area and has very pleasant shopping environment for the customers.
Bata Shoe Store at Tongi Bazar reopened after extension
Bata Bangladesh has recently reopened a family store at Tongi Bazar after extension. The store is in one of the very important & busy commercial location. Bata Bangladesh has extended this store upto 280 sqm are (previously 170 sqm) to satisfy the increasing demand of the target customer groups in that locality.

Mr. Kumar Nitesh, Managing Director of Bata Shoe Company (Bangladesh) Ltd. inaugurated this shop. Mr. Bishwajit Roy, Retail Manager, Mr. Habibur Rahman, Head of HR, Mr. Aminul Islam, Store Operation Manager and other officials of the company were present there with distinguished guests to grace the program.

The shop has been renovated as per international guideline and the exclusive looking of the store must attract the target customer group.
Mr. Kumar Nitesh appointed as Company Manager of Bata Bangladesh

Mr. Kumar Nitesh has been appointed as Company Manager of Bata Bangladesh with effect from January, 2013 replacing Mr. Muhammad Qayyum, who will take over as Managing Director, Bata Pakistan.
Prior to join Bata Bangladesh, Mr. Kumar Nitesh was the Managing Director of Bata Thailand, where he operated the company efficiently & profitably. Mr. Nitesh also was the Vice President of Retail Operation at Bata India and Retail Manager (Operation), South India of Bata India Limited. He has been working for last nine years with Bata.
Mr. Kumar Nitesh is an effective communicator with excellent relationship building and interpersonal skills, strong analytical, problem solving & organizational abilities, possess a flexible & detail oriented attitude. He attended RETAILCO at Singapore for higher knowledge of South Asian Countries Experience and best practices used by the other Bata countries. He had undergone most Advance Retail Function and National Level Responsibilities course, ADVANCO at Europe for experience of European countries and their best practices.
Mr. Nitesh, with his vast knowledge in sales, marketing & merchandising, has build up a significant improvement in Bata Thailand and will positively place Bata Bangladesh towards the desired augmentation.
Bata Bangladesh organized “2.0 Talented Step Up Program Course – 2012”
A five days intensive training on ‘2.0 TALENTED STEP UP PROGRAM COURSE’ has been conducted from 4th to 8th November, 2012 at HR Training Center in Bata Bangladesh. The program was inaugurated by Mr. Muhammad Qayyum, Managing Director of Bata Bangladesh in presence of Mr. M. Habibur Rahman, Head of HR and all others Departmental Heads. Eighteen participants from various departments were attended in the program. The course has been conducted by Ms. Elena Rizzo, Organization & Development Manager, Bata Brands SA and International Trainer, Mr. Jim Livingstone, Head of Training & Development, NORTHPOINT, Singapore. The total program was coordinated by Mr. Md. Emdadul Karim, Organization Development Manager, BATA Bangladesh.

Emotional Intelligence, Effective Recruitment System & Strategic Planning was key discussion point of the program. Identify and manage our emotions and those around us was the objective of the Emotionally Intelligence Training. The Effective Recruitment was aimed to develop the participants on how to recruit high-performance employees. Develop and implement effective strategies was the core objective of the Effective Strategic training. The course was very interactive with presentation, role-play, simulation, case studies, games & fun and evaluation.

To motivate and energies the participants there was a closing dinner in a local hotel on 7th November, 2012 with full of enjoyment and learning.


At the end of the five days long program certificate was awarded among all participants by Mr. Muhammad Qayyum, Managing Director of Bata Bangladesh. Head of HR, Bata Bangladesh and the facilitators expected the participants will be more patience, determined and inspired to give their best to Bata to develop and expand the business around the world. The Managing Director said the participants might develop themselves by their strong wisdom and bring the best to the company.
Bata Bangladesh participated in ‘International Day of the Girl’
The 11th October was the ‘International Day of the Girl’ declared by the United Nation. According to the U.N., this annual girls’ rights Day will: “help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential.”

To celebrate this world wide event and to be a part of our CSR activities, Bata Shoe Company (Bangladesh) Ltd. planned day long activities with girls of ‘Maer Achol Shelter’ a non-profitable organization helping the street children who are being provided with the shelter, food, education, medication and training. Bata Bangladesh organized an Art Competition among these children and distributed prizes among the winners under Bata Children’s Program.


The Bata Children’s Program was launched in 2010 to bring all Bata community initiatives focused on helping disadvantaged children under one umbrella, allowing for greater cohesion and impact. Currently the Bata Children’s Program has carried out more than 100 initiatives in 22 countries, with the help of over 1,000 volunteers, reaching out to 25,000 needy children. The Bata Children’s Program is an independent, volunteer-driven Program backed by the Bata Children’s Program Foundation and the Bata Shoe Organization.



Mr. Muhammad Qayyum, Managing Director of Bata Bangladesh distributed prizes among the winners. Among others, Mr. M. Habibur Rahman, Head of HR, Mr. Bishwajit Roy, Retail Manager, Mr. Ruhul Amin, Non-Retail Sales Manager, Mr Iraz Hasan Siddiqui, Merchandising Manager and other high officials of the company were present during the occasion.

The prize distribution ceremony ended up with shoe donation to these poor children of ‘Maer Achol Shelter’. The whole event covered by leading electronic and press media nationwide.


Bata Bangladesh organized special lunch for the children. They enjoy the whole day including Bashundhara Mall visit, Store visit, planning in the Play Zone etc. The Volunteers co-ordinate the program enthusiastically and spend the whole day with these children.
Bata Bangladesh Tree Plantation
At present the Global warming is one of the most deadly enemy to our Earth which is terminating us and our living planet day by day only because of our ignorance and carelessness to our environment. One of the most effective weapons to face the enemy is TREE. We all should plant tree as many as possible to save the planet so that we can leave a proper living environment for our next generation.

BATA companies have always played a leadership role in the communities in which they operate, to ensure protection of the environment. BATA has a long tradition of planting trees in and around our production sites. Our mission is – “SAVE OUR ENVIRONMENT”. Under this mission Bata Bangladesh organized planting tree every year beside the production site at Bata Tongi and Dhamrai factory, also to support it’s Corporate Social Responsibility (CSR).

Bata Bangladesh recently organized a Tree Plantation Program at our Tongi Plant. Managing Director, Mr. Muhammad Qayyum and Heads of the departments of Bata Bangladesh were participated in the program along with a number of twenty volunteers from different departments. The total program has been coordinated by the volunteers enthusiastically. During the day long program the importance has been explained of preserving the environment and planting more trees to reduce the percentage of carbon dioxide, the main cause of global warming, and to counter deforestation.
In the end of the tree plantation program we all were very happy and satisfied because it might be a very small step but at least we have played our own role to save our lovely planet. The entire volunteer team participate the plantation program with enthusiasm and whole heartedly.
Bata Store at Bashundhara Mall sold US$ 1.15 mil. in one month
Bashundhara City is the largest shopping mall located in Dhaka capital city of Bangladesh. The fully air-conditioned shopping mall has space for 2,500 retail stores with cafeterias and also possesses a large underground gymnasium, a multiplex styled movie theater and top floor food court along with an indoor theme park. More than 100,000 people of different age groups visit the mall daily on an average.

World’s largest Bata Shoe store in one floor at Level-7 of this Mall is one of the most elegant shopping mall in the Dhaka Capital City with a space of total 20,000 sq-ft area and the ‘shop in shop’ has been created in this large format outlet to highlight our international brands.
Eid-ul-Fitre is one of the largest festival in our country and every one prefers wearing new pair of shoes with their new clothing. In Bangladesh, shoes have turned as synonymous with the “Bata” brands. This year during Eid (August, 2012), we have launched a big campaign in all over the country. We have highlighted the new collections with proper decoration creating festive look with relevant promotional materials and branding with different brands. We have separate corners for different types, ages and segments of customer with very pleasant shopping environment.

The store has sold 73,000 pairs with a turnover of US$ 1.15 million during the Eid campaign in August, 2012, which shows the tremendous customer flow and massive sale at footwear segment in one store. Value growth is 119% and pair growth is 127% against last year during same period. We feel very proud for our Bata Shoe store at Bashundhara Mall.
Bata Eid Fashion Show – 2012 & unveiling Eid collection at Bashundhara Mall
Bata Bangladesh unveiled new Eid collection and organized a footwear Fashion Show highlighting new Eid collection recently at Level-7 of Bashundhara Mall Shopping Complex, Panthapath, Dhaka in front of several journalists, media persons & huge number of customers.

Eid-ul-Fitre, the largest festival of Bangladesh, is knocking at our door. During` Eid time every one prefers wearing new pair of shoes with their new clothing. In Bangladesh, shoes have turned as synonymous with the “Bata” brands. For the upcoming Eid-ul-Fitre Bata Bangladesh has introduced more than 800 new designs in all categories (Men’s, Women’s, Girls, Boy’s, and Infant groups) to enrich their family shoe collection throughout the country.

The Fashion show segmented by different categories (Mens, Ladies, Children) & different lifestyles following the latest trend and the country's top fashion models ramped there. The fashion show introduced this year’s Eid collection with the existing brands - Marie Claire, Weinbrenner, Northstar and Bubblegummers of Bata Bangladesh and creates a positive impact on the Brand Awareness. The quality of the footwear & different colorful collections comes out from this fashion show which lunches different new arrivals by Bata.



Mr. Muhammad Qayyum, Managing Director, Bata Shoe Company (Bangladesh) Ltd. inaugurated this auspicious occasion. Mr. Yee Siew NG, Finance Director, Mr. Bishwajit Roy, Retail Manager, Mr. Ruhul Amin, Non Retail Sales Manager, Mr. Iraz Hasan Siddiqui, Merchandising Manager and other officials of Bata Bangladesh were also present there.

The program has created sensation among the target customer groups in the shopping mall and definitely help to increase the Eid business. The program received extensive press & media coverage.
Bata Bangladesh renews agreement with JITA Bangladesh for Bata Rural Sales Program
Bata Shoe Company (Bangladesh) Ltd. recently signed an agreement with JITA Bangladesh, a joint venture social business of Care International and danone.communities, is dedicated to empowering women through an extensive network of enterprises, creating employment opportunities and improving access to market. This initiative will support its ongoing Rural Sales Program (RSP), which has been running partnering with Care Bangladesh for last six years as part of the company’s Corporate Social Responsibility (CSR) for sustainability to improve the lives of rural destitute women and their families.

Mr. Muhammad Qayyum, Managing Director of Bata Shoe Company (Bangladesh) Ltd. And Mr. Nick Southern, Chairman of JITA Bangladesh, signed the agreement at a function held at the JITA Offices in Dhaka. Mr. Ruhul Amin Molla, Head of NRSD of Bata Bangladesh and Mr. Saif-Al-Rashid, CEO of JITA Bangladesh were also present on the occasion.
Bata and JITA are now partnered to help in increasing the income generating capacity of women and create new job opportunities through the sale of Bata products offering door to door service under the ‘Rural Sales Program’ in the rural areas of northern & southern part of Bangladesh. The program outlined to sale this year around half a million pairs with an anticipated turnover of around 50 million taka.
Currently there are 2,900 saleswomen are direct beneficiaries to this project which will be expanded to 12,000 Aparajitas (Sales women) by 2015 around the countries.
Bata Bangladesh opened three new stores at Dhaka
Mr. F. Garcia, Group Managing Director, Bata Emerging Market (West) recently visited Bata Bangladesh and during his visit, he inaugurated three new Bata outlets at Banasree, 15 B.B. Avenue and Nayapaltan, Dhaka accordingly.
Opening of new Bata City store at Banasree, Dhaka


Mr. F. Garcia, Group Managing Director, Bata Emerging Market (West) formally opened a new Bata City store at Banasree, Dhaka.
This shop has 4,000 sq-ft area & designed as per international standard to attract the target customer groups. Many international branded footwear are available here exclusively.
Opening of new Bata Family store at 15 B.B. Avenue, Dhaka


Mr. F. Garcia, Group Managing Director, Bata Emerging Market (West) officially inaugurated this new Bata Family store at 15 B.B. Avenue, Dhaka.
This shop has many international branded footwear like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner, Bubblegummers & Scholl exclusively to satisfy the growing need of target customer groups. The shop has 2,800 sq-ft area.
Opening of new Bata Family store at Nayapaltan, Dhaka


Mr. F. Garcia, Group Managing Director, Bata Emerging Market (West) officially inaugurated a new Bata Family store at Nayapaltan, Dhaka.
This internationally designed shop having 2,300 sq-ft area has many international branded footwear like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner, Bubblegummers & Scholl exclusively to satisfy the growing need of target customer groups.
These shops created tremendous sensation in the locality. Mr. Muhammad Qayyum, Managing Director, Mr. Bishwajit Roy, Retail Manager, Mr. Arbabur Rahman, Store Operation Manager & other officials of Bata Bangladesh were present there with distinguished guests to grace the program. The opening ceremony received extensive press & TV coverage.
For video please click the following link –
http://youtu.be/89FXhlg764o
40th Annual General Meeting of Bata Bangladesh held recently
The 40th Annual General Meeting of Bata Shoe Company (Bangladesh) Limited was held at Dhamrai recently. The meeting was presided over by the Chairman Mr. Fernando Garcia. The meeting was attended by a large number of shareholders.

At the meeting the shareholders approved the audited financial statements for the year 2011 and the payment of a final dividend of 105% of the issued and paid up capital of the company. Together with the interim dividend of 145% paid in December 2011, the total dividend for 2011 will be 250%.
Mr. Fernando Garcia, in his address to the shareholders, reported that the company’s turnover increased by 17% despite the global economic recession and its adverse impact on the economy of Bangladesh. The Company achieved a net profit of Taka 581 million in 2011. During 2011 the Company contributed approximately Taka 1,735 million to the national exchequer in the form of corporate tax, VAT, custom duties and other taxes.
Mr. Muhammad Qayyum, Managing Director, together with other directors of the Company also attended the meeting. In conclusion the Chairman conveyed his sincere thanks to all valued shareholders, customers, suppliers, employees and the Government for their continuous support extended to the Company.
New Corporate Office of Bata Bangladesh
Bata has started its operation in Bangladesh since 1962. At that time, Bata has opened a Corporate Office at Tongi along with large production facilities. After fifty years, Bata Bangladesh has renovated its corporate office at Tongi with modern look and as per international standard. The total area of the corporate office is about 1,335 sqm. The exterior of the office is very much attractive and the interior has been decorated with enough lights & wooden texture. The total environment of the office is very much neat and clean with huge glass windows, which increase the decorative looks of the office.

Mr. F. Garcia, Group Managing Director of Bata Emerging Markets (West) inaugurated this new corporate office. Mr. Muhammad Qayyum, Managing Director of Bata Bangladesh, Mr. Shaibal Sinha, Group Finance Director, Bata Emerging Markets, Singapore, Mr. Yee Siew NG, Finance Director of Bata Bangladesh and other officials of the company were present during the Opening Ceremony.



The entire beautification of the office is excellent and each department is separated with nicely decorated work station and telephone and high speed internet support.
For video please click the following link –
http://youtu.be/mGxoyg1tk1g
Bata Shoe Store at Farmgate with a new look
Bata Bangladesh has recently reopened a family store with a new look at Farmgate, at the heart of Dhaka capital city. It is one of the very important & busy commercial location in Dhaka City. Bata Bangladesh has reopened this store to gratify the increasing demand of the target customer groups in that locality.

Mr. Muhammad Qayyum, Managing Director of Bata Shoe Company (Bangladesh) Ltd. inaugurated this shop. Mr. Bishwajit Roy, Retail Manager, Mr. Iraz Hasan Siddiqui, Merchandising Manager, Mr. Aminul Islam, Store Operation Manager and other officials of the company were present there with distinguished guests to grace the program.

The shop has been renovated as per international guideline and the exclusive looking of the store must attract the target customer group. This internationally designed shop having 4,000 sq-ft area has all Bata brands like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner and Bubblegummers exclusively to cope up with the growing need of the customers.
New Bata Shoe Store opened at Dewanhat, Chittagong
Bata Shoe Company (Bangladesh) Ltd. has recently opened a new family store at Dewanhat, Chittagong, which is very busy commercial place. Bata Bangladesh has opened this store to satisfy the growing needs of the target customer groups in the locality.

Mr. Muhammad Qayyum, Managing Director and Mr. Bishwajit Roy, Retail Manager of Bata Shoe Company (Bangladesh) Ltd. jointly inaugurated this new shop. Mr. Saiful Islam, Store Operation Manager, Mr. Razib Jahan Ferdous, Advertising Manager and other officials of the company were present there with distinguished guests to grace the program.

This internationally designed shop having 2,000 sq-ft area has all Bata brands like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner and Bubblegummers exclusively to cope up with the increasing need of the customers.
Exclusive Bata Shoe Store reopened at Nasirabad, Chittagong
Exclusive Bata Shoe Store recently reopened at Nasirabad, Chittagong after complete renovation. The store has been renovated as per international standard & has been given a modern exclusive look to attract the customers. This store located in very prominent place of Nasirabad, which is very busy commercial location.

Mr. Muhammad Qayyum, Managing Director of Bata Shoe Company (Bangladesh) Ltd. officially inaugurated this shop. Mr. Bishwajit Roy, Retail Manager Mr. Saiful Islam, Store Operation Manager, Mr. Razib Jahan Ferdous, Advertising Manager and other officials of the company with Mr. Arif Islam, Land owner of the store were present there with distinguished guests and media people to grace the program.

To grab the growing demand of the target customer groups, Bata Bangladesh incorporated many international brands with Bata such as Power, Marie Claire, North Star, B.first, Bata Comfit, Hush Puppies, Weinbrenner and Bubblegummers exclusively. This internationally designed store has 6,000 sqft area and has very pleasant shopping environment for the customers.
The opening ceremony received extensive press & media coverage.f
Bata launches new Weinbrenner collection
As the pioneer footwear manufacturer and marketer, Bata has always continued its effort in the development of new shoes according to tastes of men, women, and children throughout the country. By this trend, Bata Bangladesh recently launched new attractive range of Weinbrenner collection to increase the market share and satisfy the increasing demand of the target customer groups. Weinbrenner is casual branded footwear – trendy, rugged exterior for outdoor use and for medium to medium-high income group.
Since introducing this new range of Weinbrenner, Bata Bangladesh developed new attractive brand corner in different stores. The brand corner decorated with image, cut-out, sand, wood etc. & placed adequately beside the front window of the store. The latest Weinbrenner collection displayed in the new show window and the decorative look attracted the customers and also the passerby.



The new range of Weinbrenner also displayed in wall panel, gondola and free standing unit and created an admirable environment for the brand display.

Weinbrenner carries the true essence of nature, travel, leisure and casual time out. As a brand it holds loyal to its unbroken and unshaken “no nonsense” and “for real” reputation. This new range of Weinbrenner created tremendous sensation among young generation in the country. So, surely we can say that “Think Outdoors, Think Weinbrenner”.
Bata Children's Program Day - Children Art Competition
24th April is the Bata Children Foundation Day which has celebrated with various programs in all over the world. Bata Bangladesh Team of Bata Children's Program (BCP) organized Art Competition for 50 children of it's employees and 1st, 2nd and 3rd position holders of the competition are awarded. The program was followed by refreshment for the participants.

Managing Director of Bata Bangladesh Mr. Muhammad Qayyum inaugurated the Art competition with a colorful ceremony where Mr. M. Habibur Rahman, Project Leader, BCP, Mr. Rana Kaiser Ahmed, Coordinator, BCP and other departmental Heads were present.

New Bata Shoe store opened at Shewrapara, Dhaka
Another new Bata Shoe store recently opened at Shewrapara, Mirpur, Dhaka. The store is in family concept and located in very important area of Dhaka capital City. As per increasing need of the target customer group, Bata Bangladesh opened this new internationally designed shop.

Managing Director of Bata Bangladesh, Mr. Muhammad Qayyum formally opened this new shop. Among others, Mr. Bishwajit Roy, Retail Manager, Mr. Aminul Islam, Store Operation Manager, Mr. Razib Jahan Ferdous, Advertising Manager and other officials of the company were present there during the ceremony.

This internationally designed shop having 2,500 sq-ft area has all Bata brands like Bata, Power, Marie Claire, North Star, B.first, Bata Comfit, Weinbrenner and Bubblegummers exclusively to cope up with the increasing demand of the customers.
New Bata Store opened at Shahjadpur, Dhaka
Bata Shoe Company (Bangladesh) Ltd. has recently opened a new family store at Shahjadpur, Gulshan, Dhaka, which is very busy commercial place. Bata Bangladesh has opened this store to satisfy the growing needs of the target customer groups in the locality.

Mr. Muhammad Qayyum, Managing Director of Bata Shoe Company (Bangladesh) Ltd. officially inaugurated this new shop. Mr. Bishwajit Roy, Retail Manager, Mr. Aminul Islam, Store Operation Manager, Mr. Razib Jahan Ferdous, Advertising Manager and other officials of the company were present there with distinguished guests to grace the program.

This internationally designed store has 2,000 sqft area and has very pleasant shopping environment for the customers.


